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Dottor Luca Tolosano
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SKETCH
[/vc_column_text][vc_column_text]Il dottor Luca Tolosano, ortopedico con specializzazione nella medicina dello sport, si è affidato a me per lanciare la sua attività online.
Abbiamo iniziato, nello studio della sua immagine, a pensare al logo, che doveva essere moderno, dinamico, non troppo formale.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row_content” content_placement=”top” vc_row_background=”” css=”.vc_custom_1613050999384{margin-top: 80px !important;}” el_class=”chb-portfolio-logo-row chb-portfolio-logo-row–2″][vc_column css_animation=”fadeInLeft” offset=”vc_col-lg-6 vc_col-md-6″][vc_row_inner css=”.vc_custom_1612819028928{margin: 40px !important;padding: 40px !important;border: 1px solid #dddddd !important;}”][vc_column_inner][vc_column_text el_class=”adriana-portfolio-section-title”]02
CONCEPT
[/vc_column_text][vc_column_text]L’idea iniziale era di partire da qualcosa di classico, mostrando un ginocchio o un osso, per identificare il campo medico e di specializzazione ortopedica, ma abbiamo poi preferito puntare sulla figura intera, per non limitarci a una singola articolazione.
La figura che corre richiama inoltre allo sport, uno sport generico (in quale sport alla fine non si corre? :D)
Troviamo quindi forme tonde e accoglienti, rassicuranti come dovrebbe essere un medico, ma dinamiche e vitali.
I colori variano, a seconda del contenuto e della specializzazione specifica che si vuole rappresentare al momento, ma il principale resta il colore azzurro: evocando sensazioni di calma e serenità, l’azzurro simboleggia fiducia e affidabilità, qualità imprescindibili per un ortopedico.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column css=”.vc_custom_1613056274118{margin-top: 130px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-lg-6 vc_col-md-6″][vc_row_inner][vc_column_inner width=”1/2″ offset=”vc_col-xs-12″][vc_single_image image=”3066″ img_size=”full” alignment=”center” css_animation=”fadeIn”][vc_column_text]
figura intera di un uomo che corre
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i colori indicano le diverse rubriche sui social
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RISULTATO FINALE
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MOCKUP E VARIANTI
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